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Helping little minds understand time.

Sooni is a friendly visual countdown companion that helps children navigate exciting moments and everyday routines with confidence. 

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Be first to hear about launch news and

early access offers

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No more...

"Is it time yet?"

"How many sleeps?"

"Can we go now"

"Is it today?"

Sooni helps children 
understand time, so you don't have to answer the same questions everyday.

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With sooni, 
your child
doesn't need to keep asking. 

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Set a countdown event
or routine in the app

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They watch sooni's 
tummy fill

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When the tummy is full...
it's time!

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Create

Set an event or routine in the Sooni app.

How Sooni works

From setting a countdown to celebrating the moment, Sooni makes understanding time simple. 
 

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Watch

Watch Sooni's tummy fill
as the countdown gets closer

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Celebrate

When time's up, Sooni celebrates with a fun animation and sound.

Calm Mode

A simple 5-minute breathing exercise to help little minds pause and reset

Up to 8 countdowns

Set up to 8 countdowns at once, including recurring events and routines.

Optional alerts

Choose from multiple sounds, or turn alerts off completely. 

Time made simple

Time is shown in sleeps, hours, minutes and seconds, so it's easy to understand.

Bedtime mode

Sooni sleeps when your child does, ready for another day.

For the little moments and the big ones

From bedtime tonight to special occasions, Sooni helps children understand every countdown that matters.

Join the waiting list
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The perfect 
size for everyday.

Sooni is compact and lightweight, designed to fit beautifully on bedside tables, shelves and on the go.
Easy to see, easy to take anywhere.

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A little moment of calm

Calm mode

Start calm mode in the Sooni app and your child can follow a simple 5 minute guided breathing exercise

The gentle visual animation encourages slower breathing and helps them pause, reset and feel more settled. 

After 5 minutes, 
the session ends automatically. 

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What is Sooni?   



How does Sooni work?


What age is Sooni suitable for?

Do i need Wi-Fi for Sooni to work?

How long does the battery last?

Can I use Sooni without the app on my phone?

When will Sooni be available? 

Frequently asked questions

Everything you need to know about Sooni

Sooni is a friendly countdown companion that helps children understand time, exciting moments and routines with confidence.

Create a countdown in the app, sync it to Sooni and watch the tummy fill as time gets closer. Sooni alerts and celebrates when it's time.

Sooni is designed for children 3+, supporting them through special events and everyday routines.

No, Sooni works independently. You only need Wi-Fi or mobile data to download the app. 

Sooni has a long-lasting rechargeable battery designed for weeks of use on a single charge.

Sooni needs the app to create and manage countdowns via Bluetooth, but once set, it works perfectly without your phone nearby.

Sooni is aiming to launch in November 2026. Join the waitlist to be the first to know!

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Which Sooni
will they choose?

Mint or Honey
two calming colours,
one lovable companion
 

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